Your company does not have to be enterprise level to start leveraging big data. As a matter of fact, you should start as an SMB to set good habits. Here are some of the top ways you can use big data right now in 2016.
Personalize without Manpower.
When you have big data that you can drill through to create buyer personas, you can personalize your messages without the need for additional manpower.
Predict Consumer Behavior.
When you properly leverage big data to aggregate and monitor trends, you will be able to predict the behavior of your customers well ahead of time. You will know when to back away from a certain demographic and focus on another without losing money through expensive trial and error propositions.
Remarketing Becomes Easy.
Those pesky customers who click through an ad but don’t buy will now become your prey. Big data allows you to easily track customers who visit without converting. More than that, you will be able to easily find people just like them and hit everyone with a similar campaign.
Aggregating Social Media Data.
Big data leads naturally into a more effective social listening program, which saves you thousands in focus groups and surveys that do not even provide the same level of results.
Streamline Your Supply Chain.
One of the easiest ways to save money in the SMB world is to reduce the supply side expenses. However, this is much easier with the knowledge of staffing process and sales funneling that comes from big data.
Make sure that you leverage your big data for these all important business functions in 2016 in order to stay ahead of the curve. Look for ways to automate, aggregate and monitor trends for better results without spending money!