Your brand’s image is largely tied to what you say and how you say it. Content is King, and content marketing is how the King gets the message to the masses.
In other words, content marketing is essential for people to become familiar with your brand and services. Every website looks for content to fill its pages, so it’s easy for consumers searching online to become lost in a sea of keywords. Including SEO terms is a great way to make your content more relevant and produce higher Google results; but once readers find your site, captivating content is essential to turn them into consumers.
Effective content marketing uses a variety of strategies to interest, engage and provoke the consumer to further action. There are several different ways to employ effective content marketing:
Our brains love lists. Lists make information easily digestible by categorizing content into an experience that’s easy on the eye. Consumers look at a list and can quickly determine if the information presented meets their needs. In a society when time is of the essence and something better *might* be a click away – delivering instant results is high priority.
A good video can capture the message you want to send customers in a quick and concise way. Videos also provide a more engaging environment than simply reading words on a page. If you have particularly technical content, putting together a fun and informative video can help make content more user-friendly.
Our eyes are drawn to images. Studies show that human eyes automatically focus on images first and words second, so having instructive graphics, charts, or other visual aids can help get your message across loud and clear.
Innovatico offers all of these content marketing strategies and more. We can help your business by crafting web content that identifies who you are, what you stand for, and builds excitement for your brand!